The Kenyan agricultural industry may be viewed by many as a source of work not pleasure, but for an emerging class of tourist the thrill of life on the farm is seeing Kenya develop new brands of agricultural tourism and merchandising, with now an Agro Tourism Board of Kenya sat inside the Ministry of Tourism and a row of initiatives putting holidaymakers into tea plantations and factories, ahead of evenings spent in new ‘bush bars’, after a hard day picking tea.
At the forefront of the new drive is a project that set out, back in 2005, on a long-term vision to create the centre of the world’s ‘tea holidays’, in Meru.
Officially opening this month, the Kilimo Talii initiative has been a ‘poster child’ project for The Kenya National Federation of Agricultural Producers (KENFAP), in partnership with Netherlands venture capitalist Agriterra, and the local community in Chogoria, Meru.
International tourists keen on cutting their holiday spending but sating their wanderlust and experience of other cultures are now heading for homesteads in Kisumu and other areas of Kenya under an initiative marketing organic farms as tourist destinations in return for help on the farm.
The new working holidays initiative is being run out of the UK as a programme called World Wide Opportunities on Organic Farms, and has put together a global network of farmers who offer accommodation and food to travelers in exchange for labour offered by the visitors.
Under the programme the WWOOF has an innovative Web site that connects travelers with a network of organic farms spanning from Africa to South America. An owner of an organic farm who is interested in the organic exchange programme subscribes to put the name of his farm on the website at a fee, listing the location and a brief description of their farming activities. Interested tourists then visit the website and choose from the catalogue of hosting farms then make direct contact to arrange a stay. The stay can run from two to six weeks depending on the amount of work involved.
To cushion travelers from exploitation by hosts, the programme spells out terms under which the travelers should be treated, which include working for a set number of hours a day, usually between five and six hours, and in exchange, receiving free room and board.
In Kenya the organic farms participating in the WWOOF programme are organised under the banner of the Kenya Organic Agriculture Network (KOAN), which explains the rules of engagement to individual farms.
Already Kenya has 30 registered farms in WWOOF, the majority of which are concentrated in Nyanza and Rift Valley provinces, against worldwide figures standing at an estimated 6,000 hosts in 100 countries. As the agriculture network expands its reach it hopes to get more organic farms into the programme, promoting tourism in the country and also fostering cultural understanding among the host and the travelers.
Achuth Women Group operating around Lake Victoria and running a 3 hectare organic farm growing vegetables, onions, tomatoes, bananas, pigeon peas and herding sheep and cows has enjoyed an influx of travelers since they enrolled with WWOOF two years ago. According to the chairperson Ms Rispah Okello the climax was in December last year when they got 10 visitors at a go.
“We usually get a maximum of five who stay for about a month. Out of the ten last December, four stayed with us for a whole season of six months,” she said, noting that the travelers reacted with an extraordinary enthusiasm to the activities of the farm expressing the need to monitor how the food exported to them is handled from planting to harvesting and packaging.
Once inside the farm, the travelers go digging, fetching water from the nearby streams ,and preparing the nursery for planting. They also take the sheep and cows to the grazing field before taking a break for lunch with the other members of Achuth family. In the afternoon, it’s back to the farm to harvest ready produce and accompany the Achuth Women Group to the market for two hours.
The surplus is then taken home, where they package it for buyers of horticultural produce. The tourists then join the members of the family in having supper that the host provides free, before being accommodated. The next day, horticultural buyers visit the farm and the tourists help pack their trucks before going back to the daily routine.
“I have stayed with Achuth farm for six months now, having originally been torn between taking a holiday in Zanzibar and coming here. I have had a huge learning experience and learnt to appreciate the work that goes into some of the produce I receive in the UK imported from Kenya, like pigeon peas.
I also have saved, and would definitely want to come back. I chose to stay for a whole season to familiarise myself with the seasons of planting in Kenya,” said 30-year-old Davis Lance from the UK.
World Wide Opportunities was founded in Britain in 1971, but has lured many more volunteer farmhands in recent years as hard economic times have focused westerners on cheap ways to take a vacation.
Written by Bob Koigi for African Laughter
The community initially donated 1.6 hectares of land to put up tourist accommodation that included constructed cottages, a camping site and huts built in Meru’s housing style, all set in the scenic hills, green and lush vegetation, and beside the rivers, waterfalls and caves that are already the core tourist attractions in the area, which sits beside the Meru National Park, with Mount Kenya bordering Chogoria in the East.
However it is the tea plantations at Chogoria that have been the strongest pillars of Kilimo Talii.
When tourists visit the area, they are taken to the tea plantations, given tea plucking bags and join the locals in picking tea. Once done, they then load the tea in the trucks and escort it to the tea factory. Once in the factory, a waiting officer explains the whole process of converting the leaves and buds into tea, after which they are taken to a nearby tea café where they enjoy a cup of tea.
There is also an adjacent bush bar where the tourists can watch the sun set. “If you look at that whole chain, you can imagine how many jobs the initiative has created. This is the kind of initiative that we would like to see; that which benefits the locals who own these attraction sites,” said Mr. Charles Gitau, the programme Manager of Kilimo Talii, who also sits in the Agro Tourism Board of Kenya, created to promote the emerging form of tourism.
The tea holidays have already brought an influx of tourists to the area, but “we are working with local tour guides and ICT firms in the country, because we would like to capture the new way of doing things including tapping into e-tourism,” said Mr Gitau.
To encourage locals to commit to the project, KENFAP, the majority shareholder, initially sold shares to individual farmers at Sh100 a share, with a minimum stake of 50 shares to become a full member.
Community based organizations in Chogoria have also bought shares, but to avoid any group dominating the project, their stakes were capped at a maximum of 1000 shares, while an individual farmer was not allowed to own more than 100 shares. “Our idea was to have every member of Chogoria on board, and we wanted everyone to own a share of this project, that’s how we came up with the minimum and maximum number of shares that an individual and company can possess,” said Mr. Gitau.
KENFAP now plans to transfer another 30 per cent of its current 95 shareholding to existing shareholders by 2012, with long-term plans of letting the locals own 70 per cent of the shares by 2016.
It has also collaborated with United Nations Development Program (UNDP) to accompany the tourism development initiative with a parallel merchandising and branding project, marketing produce such as water, milk and yoghurt from the Mount Kenya region with conservation messages, depicting Mount Kenya as a World Heritage site. ‘Let’s join hands and save our trees & rivers," reads one of the branding messages.
“The initiative is line with the government policy of spreading tourism earnings to the rural communities and ensuring sustainable utilization of tourism resources,” said Tourism Minister Najib Balala, while presenting cheques to the first beneficiaries of the program.
The thrust is also part of a growing interest worldwide in the potential for agricultural tourism. In May this year, the United Nations Tourism Organization, introduced the Sustainable Tourism for Elimination of Poverty Program, to further develop community tourism such as the Kilimo Talii program by injecting Sh16 million of funding.
As the world’s newest type of tourism, international organizations estimate community tourism may now grow by as much as 20 to 30 per cent a year in tourism numbers, by appealing to a new class of holiday makers who would rather share the lifestyle of hosting communities and learn about agricultural, environmental, cultural and social diversity.
With Kenya’s total tourism earnings now projected to hit Sh100bn by year-end, and the sector currently recording growth of 17 per cent per month in arrivals, it is hoped that agro-tourism will also now spread the benefits of the sector to the three-quarters of Kenya’s population that depends on agriculture for their primary source of income.
Early projects throughout Kenya allowing tourists access to local land and lifestyles have so far brought increased revenues through wages, land leases and development funds, and many have now gone on to fund boreholes, schools and clinics for the local community - structured either as complete community management projects or as partnerships with investors or trusts who provides the capital to build the guest accommodation and tourist facilities.
Bob Koigi for African Laughter
Newer news items:
- Farmers invest in feeder roads to reach markets - 01/03/2012 13:46
- Price incentives spur sisal farming comeback - 01/03/2012 13:44
- Cotton revival in rift valley as buying prices rise - 01/03/2012 13:43
- Academics learn from 'bush universities' - 01/03/2012 13:42
- Marketing knowhow project repositions banana smallholders - 01/03/2012 13:24
Older news items: